Custom Marketing Solutions

Marketing Tailored to Your Goals

Custom Marketing Solutions

From higher retention rates and increased revenue and compliance to more visibility in the community, Custom Marketing from VerticalVet can help you reach your goal.

Education = Compliance

Empower Clients, Boost Compliance

By educating your clients on important healthcare topics for their pet, you will see an increase in both compliance and patient visits. Educated clients make better decisions that lead to better healthcare for their pets and increased revenue for the practice.

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BUT — who has the time for this?!

Busy practices often overlook marketing, but VerticalVet Custom Marketing Solutions is here to lighten the load and support your growth.

Education is a Powerful Thing

Client Communication Campaigns

Our practice branded communications are a great way to educate your clients on such topics as:

Importance of Annual BloodworkGeneral WellnessOsteoarthritisLifestyle VaccinesYear-round PreventionAnd More

Engage Clients Before They Visit

By utilizing VerticalVet's Client Communications campaigns, you can start a conversation with your client before they even walk through your doors. It’s a time-saver and a compliance booster.

Specialized Targeting

Scheduling Convenience

Personalized Messages

Follow-up Reports

One brief meeting with one of our Marketing Specialists can lead to a year's worth of client education. Quick and easy!

Contact VerticalVet

When you Just Need Something a Little Extra

Creative & Marketing Services

collection of colorful holiday cards and flyers displayed together showcasing various festive designs and messages

Elevate your practice's presence with our Creative & Marketing Services.

From eye-catching direct mailers and client announcements to professional ad designs and logo updates, we provide everything you need to make a lasting impression. Whether it's holiday cards or rebranding, we're here to bring your vision to life.

VerticalVet Custom Marketing Solutions offers other services such as:

Direct Mailers

Make a memorable impression and become the trusted choice for vet care in your area.

Client Annoucements

Connect with your clients via personalized postal mail or convenient emails.

Ad Designs

From eye-catching posters and sleek business cards to custom promotional materials.

Logo Creation and Redesign

Need a new logo or just need the current one refreshed? Offered at an affordable price.

Holiday and Thank You Cards

Make every occasion special for your clients with our expertly crafted cards.

woman sitting at the laptop with her cat

Contact us today to bring your ideas to life with impactful and professional marketing materials. Quick and hassle-free!

Contact VerticalVet

Tools to Keep you Connected

Social Media

Engage Clients Through Social Media

Your clients use social media to learn more about the world around them, and that includes who is caring for their pet. Be part of the conversation! Our monthly tool kits provide you with templates and ideas to build a winning social strategy.

Content Calendar

Pick a channel and use the guide to plan your month of content using the PIEE method – Promote, Inspire, Educate, Entertain.

Hashtags

As the best way to help clients find relevant content, use this hashtag guide for your own posts to create a conversation.

Key Performance Indicators

Track and measure your metrics at intervals that matter to you with this simple template.

Sample Posts & Graphics

We’ve made it easy to manage your social media with sample posts and suggested graphics – free of charge!

woman seated at a desk gently holding a dog on her lap

Start building your winning social strategy today! Access ready-made templates, graphics, and tools to engage your clients effortlessly.

Contact VerticalVet

No Reminders = No Patients

Pet Health Reminders

Direct Mailers

pet health and wellness layout showcasing informative sections and appealing visuals for pet care

Streamline Reminders, Enhance Care

Gaining your clients' attention is a priority, especially when it comes to their pets' healthcare services.

Are you still doing patient health reminders in house? Are you happy with your current provider? If not, VerticalVet Patient Health Reminders may be the solution.

Pet Health Reminders Can Help You:

Designed to Perform

Heavy practice branding and imaging boosts visibility and client bonding.

Generate Incremental Visits (and Revenue)

On average, practices using Reminders increased weekly revenue by $1,610 (that’s $81,000 annually).

Practice Tailored

Strategic timing and messaging tailored to the practice's needs.

Increase Compliance

Reminders designed to increase compliance for better healthcare.

Direct Mailers

woman holding her cat working using social media

Extend your quality care with effective reminders. Learn more about this essential service today!

More Information

Achieve Marketing Goals

Start Reaching Your Goals

Your veterinary care improves pets' lives—your marketing should do the same.

VerticalVet's Custom Marketing Solutions makes client engagement and education simple. To learn more, click below to meet with one of our specialists.

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Rethink your GPO

We believe our community is the best in the business. Find out why.

Get Started

Rethink your GPO

We believe our community is the best in the business. Find out why.

Get Started

Terms and Conditions

Recitals

Practice is a licensed veterinary practice. VerticalVet (“VV”) is a Veterinary Group Purchasing Organization (“GPO”). Practice desires to join VV to use VV as its preferred GPO, and VV desires to add Practice to its GPO.

Agreement

In consideration of the mutual covenants and agreements hereinafter set forth, the parties agree:

VerticalVet Membership.
The VV annual membership fee is up to $895 (“Fee”) for practices. Practice will never receive an invoice from VV; the membership fee is retained from accrued Practice rebates (“Accrued Rebates”) as described in Section 4. The Fee total cannot exceed $895, but fees for additional services may be assessed as provided in Sections 2 and 3.
1. Notwithstanding anything herein to the contrary, VV retains the right to modify (i) the Fee no more than annually upon written notice provided to Practice, including an opportunity to opt-out, and (ii) the payment schedule for Accrued Rebates. Practice may review Accrued Rebates by contacting VV at any time.
2. Any VerticalVet member practice can participate in either of VV’s Peer Share programs: The Platinum Program for Practice Managers or the VVOwn program for practice owners. Each member practice may have 1 representative join either program at no additional cost. If Practice desires to add additional Peer Share participants, Practice’s Peer Share program fee increases by $300 per additional Peer Share participant. Information about the Peer Share program is available at: https://verticalvet.com/peershare/

Boehringer Ingelheim Invitational Program.
For an additional $450 per year (paid for by BI), a Practice may participate in VV’s Boehringer Ingelheim Invitational SBG Program. This program is an add-on and is offered on an annual invite-only basis to less than 90 VV member practices. Other terms and conditions apply. Information about this program can be provided by the VerticalVet Member Resource Team. Please direct inquiries to This email address is being protected from spambots. You need JavaScript enabled to view it..

VV Program Benefits.
VV negotiates with manufacturers, providers, and suppliers (“Providers”) of medications, foods, sundry items, and services, including medical and business-focused continuing education programs, to secure Practice benefits (“Benefits”) that, when possible, meet or exceed those offered by other GPOs. Benefits are listed in detail on VV’s website, www.verticalvet.com, and updated as Benefits are added. Practices are not required to make minimum purchases to participate. The Fee, Platinum Fees, and Data Insights Fee are collectively the “Total Fee.”
1. VV administers, collects, and pays Practice Accrued Rebates exceeding the Total Fee annually. If the Total Fee is met, and Accrued Rebates total less than $25.00, they shall be applied to the following year’s Fee. Practices should expect rebate payments sometime in quarter 2 of each year for the prior year’s Practice Accrued Rebates. If Practice does not accumulate Accrued Rebates to cover the Total Fee, VV covers the balance.

Conditions

Conditions.
The following are conditions of membership:
1. Practice is not required to withdraw from any other GPO to be a member of VV, except dvmGRO, however, Practice must be coded “Preferred VerticalVet” by VV’s major vendor partners and any partner that overlap with the Practice’s other GPO. These vendors include but are not limited to MWI Animal Heath, Antech Diagnostics, Zoetis, Royal Canin, and Boehringer-Ingelheim
2. Practices are not permitted to being members of both VV and dvmGRO. Practices may remain members of all other GPOs as they with so long as they abide by the coding requirements in section i above;
3. Benefits secured by VV may exceed benefits offered by other GPOs; but this is not guaranteed for each Benefit offered;
4. Practice must retain its license to practice veterinary medicine, or its membership shall be automatically terminated;
5. Practice authorizes VV to share its identifying information with Providers to the extent necessary to set up and demonstrate Practice’s authority to purchase and use the Benefits offered;
6. By executing this VV agreement, Practice acknowledges that VV is Practice’s preferred GPO and will be recognized as such with participating VV vendors;
7. Practice authorizes VV and its manufacturing, distribution, and other vendor partners to share general sales information related to Practice’s purchasing activity with VV. This information will be used solely to assist Practice in maximizing its benefits through VV offerings, including achieving rebate, sales, promotional goals and custom vendor campaigns.

Confidentiality.
The following are conditions of membership: The parties acknowledge that the existence of this Agreement, all information related to it, and anything conspicuously marked confidential is confidential and proprietary (“Confidential Information”). Confidential Information shall not be disclosed for any purpose unrelated to this agreement without the prior written consent of the other party. Confidential information is not: (i) information that publicly becomes known through no fault of a party hereto; (ii) information received from a third party authorized to disclose it; (iii) information developed independently by a party; or (iv) information a party is required to disclose by government authority or a court of competent jurisdiction.

Representations and Warranties.
Each party represents and warrants that it is authorized to enter into this Agreement, that they will carry out its terms promptly and professionally, and that they will comply with all applicable laws and regulations.

Independent Parties.
The parties are independent entities. Nothing in the Agreement is intended to create an agency, partnership, joint venture, or fiduciary relationship between the parties, and neither party has the authority to act for or on behalf of the other except as provided in the Agreement.

Term.
This Agreement begins on the Effective Date, continues through its one (1) year anniversary, and automatically renews for subsequent annual terms upon conclusion of the prior Term. Practice or VV may terminate this Agreement at any time, but no portion of any annual Fee is refundable.

Notice.
Notice required or permitted in the Agreement shall be in writing and sent by electronic mail, subject to confirmation receipt requested to VV’s ‘Contact Us’ email address provided at www.verticalvet.com and to Practice’s email address provided during online registration. All such notice shall be deemed received the following business day from the date it was sent.

General.
This Agreement constitutes the entire understanding of the parties and supersedes all prior communications and understandings. It may only be amended in a writing executed by both parties. Practice may not assign it without the written consent of VV. The Agreement shall be governed and construed under the laws of the state of Ohio. Any dispute regarding the Agreement shall take place in the state or district courts of Franklin County, Ohio. If any provision is found invalid or unenforceable by a court of authority, the remaining provisions are valid.

Execution.
This Agreement, by its presence on the website, is executed by VV and becomes a binding Agreement when Practice accepts it and completes their registration.

Marketing Tailored to Your Goals